"I am about to lose my business. We haven't had a sale in weeks and what we do sell is actually losing me money." - A client about to run into the worst month of his career

My client, we will call him Joe, was having a bad day, well a bad month, ok it was a bad year all around. Sales were down, way down, in fact they had hit rock bottom and stayed there. Why? Well there were a number of reasons but chief among them was that my client wouldn't do what it took to stop the downward spiral into business disaster.

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